Export "A" ads are extremely expert, eh?

This ad watch discusses the Export "A" ads in Canada for sponsoring various extreme sports. These ads incorporate ad elements from competitors, such as solo athletes and rebellious and extreme imagery (eg car racing, wild water kayaking) to reinvigorate the brand and appeal to young males.
http://tobaccocontrol.bmj.com/cgi/content/full/10/1/71

Comment: Another strategy used by the tobacco industry to sell it's product.