Cartoon characters as tobacco warning labels

(Disponible en anglais seulement.)
Purpose of this study was to 1) test the perceived importance and believability of familiar and novel tobacco warning messages with and without cartoons and 2) develop tobacco warning labels that feature cartoons with characteristics similar to the Joe Camel cartoon shown in cigarette advertisements. Findings showed that cartoon tobacco warning labels were more believable than plain warning labels.

http://archpedi.ama-assn.org/cgi/content/full/154/12/1230

Comment: Since warning labels are an effective smoking prevention tool in Canada, I wonder if adding these cartoons to Canadian warning labels would be effective.