Exposure to smoking in internationally distributed American movies and youth smoking in Germany : a cross-cultural cohort study

(Disponible en anglais seulement.)

This longitudinal study of 2711 German never-smokers aged 10-16 years estimated their exposure to smoking in movies from the United States. Tobacco use was present in 74% of the movies examined, and this study found that increased exposure to movie smoking increased the incidence of trying smoking.

http://dx.doi.org/10.1542/peds.2007-1201

Comment: Proof that portraying tobacco use in media, especially movies, can influence youth tobacco use, and this influence can have international implications.