Consumer awareness and attitudes related to new potential reduced-exposure tobacco products

(Disponible en anglais seulement.)

The tobacco industry has been marketing potential reduced exposure products, or PREPs, claiming that they have reduced toxins and carcinogens, and that they are less harmful too smokers. This study assessed consumer awareness of PREPs, and interest in trying PREPs. With 77.3% of adult smokers interested in trying PREPs, the need for concrete scientific evidence on the potential health impact of these products is critical.

http://www.atypon-link.com/doi/abs/10.5555/ajhb.2008.32.4.431

Comment: There is an urgent need to regulate the promotion, advertising and labeling of PREP tobacco products.