Lorillard's "Candy Box" ad for Newport cigarettes : is she pregnant?

(Disponible en anglais seulement.)

This cover essay discusses the 1985 Newport Lights ad "Candy Box" in which the model appears to be pregnant. Lorillard insisted that photo cropping and the blouse were to blame, and that the model was not pregnant. The FTC investigation cleared Lorillard, but their true intent with the ad remains suspect.

http://tobaccocontrol.bmj.com/cgi/content/full/9/suppl_3/iii3

Comment: Make sure you look at the "Candy Box" ad they're discussing. The intention to make the model look pregnant is evident. This is low, even for the tobacco industry.