Quit and Win contests : a social marketing success story

Quit and Win contests are social marketing campaigns that offer incentives for smoking cessation. These successful programs offer support to smokers and have helped approximately 150,000 smokers in over 80 countries quit. This article reviews the components responsible for successful Quit and Win programs.

http://dx.doi.org/10.1080/15245000601163499

Comment: This is a clever marketing campaign that has had great success. Hopefully, the tobacco control community can continue with Quit and Win contests to help smokers beat their addiction to smoking.