Thursday, October 11, 2007

Tobacco advertising and children's smoking : a review of the evidence

This literature review explores the relationship between tobacco industry advertising and children’s smoking. The literature focuses on three methods: studies on the effect of advertising bans, consumer response, and on economic techniques. The review concludes that within the spectrum of social science, it is unavoidable to refute that children’s smoking is affected by tobacco advertising.
http://www.emeraldinsight.com/10.1108/03090569510100678

Comment: Due to the ruling of the Supreme Court of Canada on June 28, 2007, I thought it was appropriate to bring forth evidence that tobacco industry advertising is effective; especially, to children.