Thursday, October 25, 2007

The potential of the internet as a medium to encourage and discourage youth tobacco use

(Disponible en anglais seulement.)

An increase in young Internet users has presented a problem and an opportunity for tobacco control advocates. The problem arises from the opportunities for advertising and marketing that the Internet provides pro-tobacco groups. However, tobacco control groups can also use the Internet as a tool for reaching young adults.

http://tc.bmjjournals.com/cgi/content/abstract/12/suppl_1/i48

Comment: While there have been many changes in how the internet is used since 2003, how the industry uses the internet is still very important to understand. I think their presence on the web will continue to grow.