Smoking, but not smokers : identity among college students who smoke cigarettes
(Disponible en anglais seulement.)
This survey asked participants who smoked whether they thought of themselves as smokers, and if they smoked because they were light (social) smokers. Findings show more than half (56.3%) refuted they were smokers (“deniers”) regardless of current smoker behaviour. Furthermore, in spite of identity, a majority wanted to quit by graduation.
http://www.informaworld.com/smpp/content~content=a780759829
Comment: This article demonstrates the power of language and the negative connotations of the 'smoker' label. 'Smoker' is slowly being replaced by 'person who smokes' to combat this.