How peer proximity moderates indirect media influence on adolescent smoking

Survey of middle school students found that anti-smoking ads that warn about the dangers of smoking may intentionally encourage teenagers to smoke. Researchers concluded that anti-smoking ads can backfire unless constructed carefully.
(Disponible en anglais seulement.)

http://dx.doi.org/10.1177/0093650207302785

Comment: This study underscores the potency of peer influences on teenage smoking. Ads should try to convince teenagers that their friends are rejecting smoking, so they should too!