The inhibitory effect of a distressing anti-smoking message on risk perceptions in smokers

(Disponible en anglais seulement.)
Smokers were exposed to an anti-smoking message that either used images to maximize emotional distress or displayed less intense images. Smokers in the emotional distress group tended reduce their personal risk estimate. Authors imply that lowered risk estimates are partially due to defensive processes induced by distress related with views of individual susceptibility.
http://www.informaworld.com/smpp/content~content=a771223606

Comment:This seems to go against what we've learned from the Canadian warning labels.