A content analysis of web sites promoting smoking culture and lifestyle

(Disponible en anglais seulement.)

A content analysis of photographs from websites advertising smoking culture and lifestyle to determine age of the individuals in the photographs, amount of nudity and smoking. Almost all photographs showed smoking and contained women; however, few contained total or partial nudity. The tobacco control community and health educators should perform more research and have increased awareness of smoking on the Internet.

http://dx.doi.org/10.1177/1090198102239259

Comment: As this study was published in 2003 and used Yahoo! as a search engine, it would be interesting to see what changes have occured since then.