From social taboo to "torch of freedom" : the marketing of cigarettes to women

(Disponible en anglais seulement.)

Briefly discusses the evolution of female tobacco use from a social taboo to a "torch of freedom". Explores the specific marketing of tobacco as a form of rebellion and independence to women and the subsequent increase in female tobacco use.

http://tobaccocontrol.bmj.com/cgi/content/full/9/1/3

Comment: For those who are interested in history, this article certainly gives an insight into the marketing practices of the tobacco industry and how they targeted women to start smoking.