Preferences among five nicotine treatments based on information versus sampling

(Disponible en anglais seulement.)

Those who smoke were given information on five nicotine replacement therapies (2 and 4 mg gum; 2 and 4 mg lozenges and inhalers) and ranked them for different variables (ease of use, perceived relief etc.) Subjects then tested each NRT method and ranked them again. Perceptions and preferences of NRT method changed after sampling.

http://dx.doi.org/10.1080/14622200701767837

Comment: Demonstrates that people should have access to both information and product testing to find the NRT that will suit them for successful cessation.